As chip temperatures and rack densities rise, a plethora of companies have come forward to pitch their vision of the future.

Malouin believes that facility-level liquid cooling is the future of data centers, the company also has a self-contained system for those looking to dip their toe in cooler waters, with a Dell partnership focused on dual socket deployments.

Malouin says that it is able to support the 900W loads of the biggest Nvidia GPUs and is currently cooling undisclosed ‘bespoke’ chips that use 1,500W. “Ultimately, you're really going to have to look at liquid cooling if you want to run not just the future of generative AI, but if you want to run the now of generative AI.”